2008-09-16

Viva - not too original

The new Saudi third mobile operator in Kuwait has named itself VIVA. It chose a bright colored logo with a fun sounding name and you can expect massive ad carpet bombing all over kuwait announcing its arrival on the mobile market.

Here is a picture of the logo (I borrowed this from Some Contrast) :

Viva Saudi Mobile in Kuwait

Quite a few nice comments about the logo, but unfortunality, no originality, just a copy. That logo exists already and is used by an Indonesian mobile operator called Axis. Check it out here.

7 comments:

  1. its cos axis is owned by pt natrindo which is partly owned by Saudi telecom and maxis of malaysia.

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  2. so they just replicated an indonesian logo ??

    maybe they shoudve spent less on newspaper ads and more on branding

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  3. they do have some interesting offers...check my blog to read about them!...i do know more of whats to come from this company, but not eligibly to write about them!

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  4. axis is one of STC brands in Indonesia ! like VIVA in Kuwait
    regards
    Communication person in VIVa

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  5. all: thanks for all the comments, it will be interesting to see what kind of fun services they will offer.

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  6. Liking your blog, I just wanted to clear something up - the logo is 7ag STC which has a branch called Axis in Indonesia same thing m3 Viva.. ;P

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