Here is and ad for the iMac. No technology talk here again, no feature list, no competitive comparisions, just plug it into the wall, connect the network cable, and you have a working useful friend with a friendly curved outer shell and eye catching color.
Here is an ad about iPod, with silhouettes dancing and the white iPod and headphones clearly shown shown. The idea here is not to sell a hard disk embedded digital music player, but more of a lifestyle of freedom, dancing and having fun.
Carmine Gallo from Businessweek explain how to How to Wow 'Em Like Steve Jobs. The main points being:
- Sell the Benefit
- Practice, Practice, and Practice Some More
- Keep It Visual
- "And One More Thing..."
Not all Apple products where successful, they declined when Jobs left them and picked up after he joined Apple again.
Here is a comprehensive list of all Apple products.